We are always looking for innovative ways to help our community and for new collaborators with bright ideas. We know that, when it comes to giving, we are extremely fortunate in Gibraltar to have such a generous community, always willing to come together in support of important charitable causes. At The PJI Foundation, we aim to channel this charitable spirit in order to help local organisations at the same time as offering donors and volunteers fun and hassle-free ways of giving back to the community. Please follow the links below to find out more about some of the recent initiatives we’re proud to have launched.

Gifts that Give Back’ Initiative Raises £20,000 for Local Charities

In December, Kusuma Trust Gibraltar and The PJI Foundation launched ‘Gifts that Give Back’, an exciting new charitable giving initiative which saw 18 popular local retailers commit to making a charitable donation to the of value of a percentage of sales for that month. The initiative aimed to encourage people to shop locally over the Christmas period, with the incentive being that, in return for their purchases, participating local shops would give back to the community by donating much-needed stock to their selected partner charities.

The campaign’s organisers describe this model as a “win-win” for the community, explaining:

“We wanted to offer consumers hassle-free ways of giving back to the community over the festive period as they went about their Christmas gift shopping, while at the same time encouraging businesses to donate to local charities in a straightforward and tangible way. The result has been overwhelmingly positive and demonstrates that the ‘Gifts that Give Back’ model offers a win-win scenario, simultaneously promoting socially-conscious and philanthropic local businesses, whilst bolstering continued and growing support for the charitable sector in the Gibraltarian community.

Over the last few weeks the final donations through the initiative have been collected and the organisers are extremely pleased to announce that a grand total of £20,000 has been raised, largely in the form of stock goods and vouchers, which has been distributed between 9 hardworking local charities.

The organisers would like to thank all of the generous local businesses that participated in the initiative as well as, of course, the local shoppers who visited these establishments over the Christmas period and supported the campaign.

To give just a couple of concrete examples of how local charities have benefitted from the initiative, we can take Nazareth House who collected sizable donations of food goods from the Express Convenience Stores, The Cellar and Eroski, or Women in Need who received lovely gifts from Isolabella for the women they support, as well as toys from The Toy Box, and baby and children’s clothes from Next for the children they house at their centres.

The organisers have been thrilled by the fantastic response from the local business sector, and feel encouraged by what has been a very positive and successful first year for the initiative, which they are hoping will only continue to grow over the coming years.

The local businesses which participated in the ‘Gifts that Give Back’ initiative are: Marks and Spencer, Next, F&F, Marble Arc, U-mee & Europort International, Express Convenience Stores, The Cellar, Eroski, Digital Corner, Netgear, Kaycee, The Toy Box, L Sacarello, Isolabella, SM Seruya, Top Choice Appliances, Vijay and Music Corner.

You can find out more about the #GiftsthatGiveBack initiative and see all individual donations by visiting Reaching Out Gibraltar’s Facebook and Twitter pages.

Reaching Out Gibraltar Charity Newsletter

Last year, Kusuma Trust Gibraltar and The PJI Foundation partnered together to produce a Gibraltar charity newsletter entitled Reaching Out, with over 7000 publications distributed locally every quarter in the Gibraltar Magazine and shared widely online. The newsletter aims to give a voice to local charities and let the community know about all the good work these organisations are doing.
It is The PJI Foundation’s hope that the newsletter will become a positive vehicle through which people will all be able to participate in and contribute towards our campaign to bolster continued and growing support for the charitable sector in the community.
We want to know about your charity’s upcoming events, fundraising activities and, importantly, all those messages of appreciation you may wish to publicise in recognition of other groups or individuals who have contributed to your mission. This is your community newsletter and we would love to hear about what you and your charity are up to.
We are very excited about the prospect of showcasing Gibraltar’s fantastic work in the charity sector, a sector which, for a community this size, achieves as much as it does only through the sheer grit and determination of those who make Gibraltar such a wonderfully giving and generous place.
If you would like to contribute to our next edition or send us any press releases on your charity’s activities please get in contact with the team at
You can read our previous publications here:
Follow Reaching Out Gibraltar on Facebook and Twitter to keep up to date on local charity affairs.

Payroll Giving

ISOLAS and Fiduciary are proud to have been the first local firms to introduce a voluntary payroll system of giving for their staff, which has now been taken up by a number of other local firms, whereby an automatic deduction of donations will be made from subscribing employees’ salaries on a monthly basis. This year’s contributions will also go towards the Calpe House Trust to help in funding the major development they are undertaking to set up a new Calpe House at a much larger facility.
Albert Poggio, Vice-Chairman of the Calpe House Trust, applauded the initiative taken by the two firms, thanking them for their generosity and encouraging other local business to follow suit.

ISOLAS Partners Aim To Raise Funds For Cancer Relief Gibraltar in 7-Day Challenge

Peter Isola and  Neil Costa have set themselves an initial 7-day challenge to raise funds for Cancer Relief Gibraltar.

Run through the Peter J Isola Foundation, if £25,000 is raised, Neil will run 10km a day and Peter will cycle 40km a day for a full week on his Watt bike at home. If fundraising hits £50,000, Neil will continue on his 10km runs for an additional 7 days and Peter will up his cycling to 50km a day for the 7 days.  In addition, Neil will shave his head!  Peter and Neil are looking to start the initial 7-days on Friday 8 May, VE day. The foundation has already raised more than £15,000 and anyone can donate via the Foundation’s Just Giving page:

Cancer Relief Gibraltar has been providing support to people living with cancer in the community for over 30 years. It offers free professional, practical, emotional and social support services, all of which are free and can be used by anyone affected by cancer; whether it is for a one-off chat or more continued support.The charity has been providing virtual services during lockdown as it continues to support the community in a safe and responsible way.

The Peter J Isola Foundation was established to celebrate the life of ISOLAS former senior partner, the Hon Peter Joseph Isola OBE, who passed away in 2006. The main goal of the Foundation is to support local charities to which Peter, and his wife Rosie, who sadly recently passed away, dedicated much of their time. The Foundation has donated funds to a substantial number of Gibraltar charities including donating £46,000 to the GHA for the purchase of a much needed ultrasound machine for the critical care unit at St Bernard’s Hospital.

Peter said: “At this extremely challenging time, local charities are concerned as donations are necessarily concentrated on the pandemic , and yet the work of local charities, such as Cancer Relief Gibraltar, has never been more vital. I am delighted that we can support a charity that does so much for our community.  I wish to thank the many sponsors that have already pledged to contribute to the Peter J Isola Foundation for this hugely worthy cause.”

Neil said: “It is no surprise that members of our community have, once again in unprecedented and challenging times, demonstrated their deep bonds of solidarity with each other and highlighted Gibraltarians’ caring and giving nature.  Cancer Relief Gibraltar provide vital services to many members of our community, and Peter and I hope that by this challenge, we can assist them in ensuring that they continue to help as many families as possible.