Initiatives

We are always looking for innovative ways to help our community and for new collaborators with bright ideas. We know that, when it comes to giving, we are extremely fortunate in Gibraltar to have such a generous community, always willing to come together in support of important charitable causes. At The PJI Foundation, we aim to channel this charitable spirit in order to help local organisations at the same time as offering donors and volunteers fun and hassle-free ways of giving back to the community. Please follow the links below to find out more about some of the recent initiatives we’re proud to have launched.

Gifts that Give Back’ Initiative Raises £20,000 for Local Charities

In December, Kusuma Trust Gibraltar and The PJI Foundation launched ‘Gifts that Give Back’, an exciting new charitable giving initiative which saw 18 popular local retailers commit to making a charitable donation to the of value of a percentage of sales for that month. The initiative aimed to encourage people to shop locally over the Christmas period, with the incentive being that, in return for their purchases, participating local shops would give back to the community by donating much-needed stock to their selected partner charities.

The campaign’s organisers describe this model as a “win-win” for the community, explaining:

“We wanted to offer consumers hassle-free ways of giving back to the community over the festive period as they went about their Christmas gift shopping, while at the same time encouraging businesses to donate to local charities in a straightforward and tangible way. The result has been overwhelmingly positive and demonstrates that the ‘Gifts that Give Back’ model offers a win-win scenario, simultaneously promoting socially-conscious and philanthropic local businesses, whilst bolstering continued and growing support for the charitable sector in the Gibraltarian community.

Over the last few weeks the final donations through the initiative have been collected and the organisers are extremely pleased to announce that a grand total of £20,000 has been raised, largely in the form of stock goods and vouchers, which has been distributed between 9 hardworking local charities.

The organisers would like to thank all of the generous local businesses that participated in the initiative as well as, of course, the local shoppers who visited these establishments over the Christmas period and supported the campaign.

To give just a couple of concrete examples of how local charities have benefitted from the initiative, we can take Nazareth House who collected sizable donations of food goods from the Express Convenience Stores, The Cellar and Eroski, or Women in Need who received lovely gifts from Isolabella for the women they support, as well as toys from The Toy Box, and baby and children’s clothes from Next for the children they house at their centres.

The organisers have been thrilled by the fantastic response from the local business sector, and feel encouraged by what has been a very positive and successful first year for the initiative, which they are hoping will only continue to grow over the coming years.

The local businesses which participated in the ‘Gifts that Give Back’ initiative are: Marks and Spencer, Next, F&F, Marble Arc, U-mee & Europort International, Express Convenience Stores, The Cellar, Eroski, Digital Corner, Netgear, Kaycee, The Toy Box, L Sacarello, Isolabella, SM Seruya, Top Choice Appliances, Vijay and Music Corner.

You can find out more about the #GiftsthatGiveBack initiative and see all individual donations by visiting Reaching Out Gibraltar’s Facebook and Twitter pages.

Reaching Out Gibraltar Charity Newsletter

Last year, Kusuma Trust Gibraltar and The PJI Foundation partnered together to produce a Gibraltar charity newsletter entitled Reaching Out, with over 7000 publications distributed locally every quarter in the Gibraltar Magazine and shared widely online. The newsletter aims to give a voice to local charities and let the community know about all the good work these organisations are doing.
It is The PJI Foundation’s hope that the newsletter will become a positive vehicle through which people will all be able to participate in and contribute towards our campaign to bolster continued and growing support for the charitable sector in the community.
We want to know about your charity’s upcoming events, fundraising activities and, importantly, all those messages of appreciation you may wish to publicise in recognition of other groups or individuals who have contributed to your mission. This is your community newsletter and we would love to hear about what you and your charity are up to.
We are very excited about the prospect of showcasing Gibraltar’s fantastic work in the charity sector, a sector which, for a community this size, achieves as much as it does only through the sheer grit and determination of those who make Gibraltar such a wonderfully giving and generous place.
If you would like to contribute to our next edition or send us any press releases on your charity’s activities please get in contact with the team at reachingoutgib@gmail.com
You can read our previous publications here: https://issuu.com/reachingout
Follow Reaching Out Gibraltar on Facebook and Twitter to keep up to date on local charity affairs.

Payroll Giving

ISOLAS and Fiduciary are proud to have been the first local firms to introduce a voluntary payroll system of giving for their staff, which has now been taken up by a number of other local firms, whereby an automatic deduction of donations will be made from subscribing employees’ salaries on a monthly basis. This year’s contributions will also go towards the Calpe House Trust to help in funding the major development they are undertaking to set up a new Calpe House at a much larger facility.
Albert Poggio, Vice-Chairman of the Calpe House Trust, applauded the initiative taken by the two firms, thanking them for their generosity and encouraging other local business to follow suit.